People Make Great Hospitality.
*Automated Intelligence: AI applied through systems that can continuously research, evaluate, and execute work.
The person behind everything. Every resume, every email, every decision passes through Sonny.
Fun Fact10 years across restaurants, dining halls, and stadium venues. Worked for the Carolina Panthers.
Sonny's right hand. Runs execution and operational infrastructure β systems, process, and delivery. No corporate gloss.
Fun FactStarted bussing tables at 15. Worked every station before running a high-volume spot in Koreatown by 23.
Operations
Owns people, culture, organizational policy, and institutional knowledge. The HR voice behind JYNX.
Fun FactRan stadium concessions operations before moving into HR leadership.
Human Resources
Owns the full client pipeline: lead generation, qualifying, outreach, and follow-up. The engine that generates business.
Fun FactFormer restaurant floor manager. Knows what a bad hire costs on a Friday night.
Business Development
Leads resume reviews and career coaching. Bilingual English/Spanish.
Fun FactBased in Mexico City, went to school in California. Years in the restaurant scene before coaching careers.
Candidate Resource Team
Lives in the job boards. Surfaces roles across industries β remote, finance, hospitality, and everything in between.
Fun FactHas been on both sides of the hiring table. Knows what the job hunt feels like from the candidate's chair.
Candidate Resource Team
Owns everything that needs to be made: newsletters, documents, graphics, press releases, website copy.
Fun FactHosting and serving since sixteen. Learned the business from the floor up.
Marketing & Communications
Sources candidates across hospitality and operations. Bilingual English/Spanish.
Fun FactCame up through San Juan's hotel and resort operations.
Talent Acquisition
Runs JYNX's social presence: content, engagement, and community. JYNX's public voice.
Fun FactWorked front-of-house through college. Always has her phone out. Loves creating content and taking photos.
Marketing & Communications
Owns legal research, contract review, compliance, and the legal-risk register.
Fun FactInsurance background. Reads contracts and policies like a second language. An extension of Sonny's own legal-thinking brain.
Legal & Compliance
Owns website deployments, APIs, and integrations. Heads the Information Technology department β makes the technical infrastructure run.
Fun FactSix years on overnight warehouse shift. Taught himself Python on a busted laptop during breaks.
Information Technology
Owns every JYNX number β outreach funnel, social engagement, site traffic, intake pipeline, and tool spend. Verdict first, evidence second.
Fun FactCame up in restaurant finance. Believes if it isn't measured, it's a story, not a fact.
Information Technology
Tracks every dollar β burn reports, budgets, P&Ls, subscriptions. Reporting only, never moves money.
Fun FactRan the books for a multi-unit restaurant group. Can spot a food-cost variance from across the room.
Finance
*I employ a team of named automations that assist me in my solo recruiting mission. Their functions are listed and described. This is a real business operating with automation technology. All decisions are made by Sonny / Jay.